Essay Summary and Analysis of The Physicians Tale

Summary and Analysis of The Physicians Tale (The Canterbury Tales) The Physicians Tale: As Titus Livius tells us, there was once a knight called Virginius who had many friends, much wealth, and a loving wife and daughter. The daughter possessed a beauty so great that even Pygmalion could not create her equal. She was also humble in speech and avoided events in which her virtue could be compromised. There was a judge, Appius who governed the town who saw the knights daughter, and lusted after her. He believed that he could take the daughter by force. He plotted against the daughter with a churl named Claudius. In Appius court Claudius accuses Virginius of stealing his servant (the daughter), and Appius immediately decides that†¦show more content†¦He chopped off her head and brought it to Appius, who immediately sentenced Virginius to death. However, when the people realized what had happened, they themselves took Appius off to jail, where he committed suicide. Claudius was to be hanged, but Virginius intervened and spared his life. He was merely banished. The m oral of this story: forsake your sin ere you will forsake. Analysis The Physicians Tale is not among the most notable of the Canterbury Tales, significant primarily for the way in which it continues to develop themes more fully realized in other tales. The tale centers around the noble suffering of Virginia, who chooses to be murdered rather than to submit her chastity to a fraudulent man. The Physicians Tale thus resembles the Man of Laws Tale and the Clerks Tale. But unlike Constance or Griselde, Virginia is not the central character of her story. She exists only for the purpose of a single sacrifice, unlike the constant barrage of torment that the other two women suffer. The stature of Virginias sacrifice is therefore diminished. Furthermore, the mechanics of this sacrifice are distasteful. The story focuses primarily on the schemes of Appius and Claudius, who are no more than one-dimensional villains. The sacrifice that Virginia makes is perilously close to murder  ­ the choice that her father offers her between shame and death is nearly a threat, and the means by which her death is achieved isShow MoreRelatedManaging Information Technology (7th Edition)239873 Words   |  960 PagesStrategic E-Business Opportunities (and Threats) B2B Applications 260 B2C Applications 263 Two Dot-Com Retailers 264 Two Traditional Catalog Retailers Two Traditional Store Retailers Summary: B2C Retailing 268 266 267 259 239 Contents Dot-Com Intermediaries 269 Summary: Successful Online Intermediary Models 273 Special Issue: What Makes a Good Web Site for Consumers 273 Special Issue: What Makes a Good B2C Social Media Platform 275 Review Questions 276Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNetworked Organizations 20 †¢ Helping Employees Balance Work–Life Conflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure

Essay about The Unholy Trinity as a Reverse Allegory

Edward Spencer celebrated allegorical writing with his classic romantic epic The Faerie Queen. Even as Milton criticized the use of allegory, he indubitably implemented the use of it in Paradise Lost. Although Milton does use allegory, his use of the form tremendously differs from that of Spencer. His application of allegory is a reversal of the typical Spenserian allegory. Milton uses a reverse allegory as an abstract representation of the Holy Trinity of God, the Son, and the Holy Spirit by an Unholy Trinity of Satan, Sin and Death. As indicated by Websters Revised Unabridged Dictionary, an allegory is: a figurative sentence or discourse, in which the principle subject is described by another subject resembling in its†¦show more content†¦Satan deceives all in his presence, even the fallen angels whom he claims as his peers, whereas, God is not capable fabrication. Pride is also another example of an attribute to the Father of Deceit and in veracity the most influential attribute to Satans character. His pride leads him to avenge war in heaven and to return to Earth to deceive Man: New war, provokt; our better part remains/To work in close design by fraud or guile/What force has effected not: that he has no less/At length from us may find, who overcomes/By force, hath overcome but half his foe. Satan cannot back down from God without a fight. Even though he admits that God was the Potent Victor, he claims that God may have won the battle, but not the war. Satan must fulfill his pride by retaliation. Along with Satans pride and thoughts of deceit in Heaven comes Sin, his daughter. Sin sprang from the left side of Satans head when he formulated the plot of rebellion in Heaven. Sin is perceived as a representation of the Son because she is formed in the perfect image of Satan just as the Son is a perfect manifestation of the image of God; therefore, Sin is an ideal contradiction to the image of

Case Study of Corporate Finance Largest Company

Question: Describe about the Case Study of Corporate Finance for Largest Company. Answer: BHP Billiton Limited BHP Billiton, a multinational by nature, is also Australias one of the largest company and it can also be said that BHP Billiton is the worlds largest among the mining companies in relation to its profit generation and value wise. Its global headquarters are in Melbourne, Australia. The company was incorporated in 2001 by the process of merger of two companies Anglo-Dutch Billiton plc and Australian Broken Hill Propriety Company Limited or BHP. The company was listed on various important stock exchanges of the world like Australian Securities Exchange (ASX), London Stock Exchange (FTSE) for BHP Billiton plc. It is also listed with Japan Stock Exchange, New York Stock Exchange for both BHP Billiton Ltd and BHP Billiton Plc (Bhpbilliton, 2016). The businesses spread over 25 different countries and 30 locations with varied interests and almost 42,000 employees are there. The business visa-vis countries or locations are as-- North America USAOil Gas (3 sites), Coal. CanadaPotash Potash headquarters. South America ChileCopper (2 Sites) Copper Headquarters. ColombiaCoal, Nickel. PeruCopper. BrazilIron ore. TrinidadOil Gas. Europe LondonCorporate Office. K.Oil Gas. Africa AlgeriaOil Gas. South AfricaFerro Alloys Steel, Titanium, Aluminium Smelters. MozambiqueAluminium Smelters. Asia SingaporeMarketing Headquarters. MalaysiaGlobal Processing CentreCorporate Office. PakistanOil Gas The companys growth is still in the line as expected in the areas of Copper, Oil Gas, and Iron Ore. But the disaster at the Brazil operations has placed the company in a very tight situation. The Brazil disaster got politically framed and legal entangles have made the company bit sluggish there (Yeomans, 2016). The Standards and Poor downgraded the BHP credit to A from A+ due to Brazil disaster. The weakness due to Brazil disaster is shown up in the share prices also which had fallen substantially. The accurate role of the CFO is to present accurate and timely financial information to the management and to the stakeholders. The role of the managers are not limited, on the basis of the report the future course of action will be acknowledged. The controlling and the management of creditors, employees and other stakeholders are the primary responsibility (BHP Billiton, 2016). The treasury duty of the management is to ensure that he will decide about the probable option available to the company regarding investment and the investment opportunities. The consideration of liquidity and timeliness is the main area of the treasury responsibility. Financial Management and CFOs Role The Finances of any business needs to be managed in a very professional manner so that the financial health of the company is well lived and profit generation and working capital employed and its assets are used in a very professional and systematic manner. The process depends and varies from company to company and its size and type. The basics of all finance are to have accounting and auditing to know the exact financial position of the business and its growth plan and progress. To do this in better manner bigger companies employ very high knowledgeable and qualified and experienced professional accountants to manage the finances of the company with great caution and care. Such accountants may Chartered Accountants, may be MBAFinance, Cost and Management Accountant and so on as it all depends on the choice of the management concerned and business type where what type of person is required. The main motto is to create e better safeguarding policy for financial management and fund allocation (Investopedia Staff, 2016). The position thus calls CFO or Chief Financial Officer. The main duties of the CFO are of different types although financial management are the main area. In the perspective of BHP Billiton Limited CFOs role should as stated below. The CFOs are mainly responsible for the past and future financial situation of the company. The most efficient and the effective policy of the company are to ensure economic forecasting and modelling and the responsibility rests on the CFO regarding policy making. The role of CFO is complex one and the occasionally it is seen that CFOs need to scratch surface to get the thinks done and or put them in order (Managementhelp, 2016). The other responsibilities of CEO include planning, operation, financial information and risk management (Accountingtools, 2016). Planning and that part comprises of following; The planning for the future direction of the company The financial and the tax strategies are to be developed The capital requirement and the budgeting factors is also part of planning The development of the performance measure of the company Operations include; The participation in the decision making body including shareholders meeting Management of third party transactions Oversee the international business and operations Oversee the employee benefit plan and the operational benefit plan (TRAMMELL, 2014). Companys performance and Liabilities including Cash flow for BHP Billiton The Cash or fund flow management is the most important element to prepare a forecast planning and budgeting without which any big operations cannot perform in the best possible manner. Thus fund flow will help to make proper allocation of the fund available and also to arrange and rearrange of fresh funds from different sources available and to create new sources for more funds so that at any given point of time this new source can be used to make new financial acquisitions or to handle exigencies which are unforeseen (Anderson, 2016). The Liabilities are also risky areas to be handled in such a manner that it does not become a burden on the company at any point of time and also due this the profit will be affected. The legal, taxation part including statutory compliances is the area where unforeseen things can take place hence a policy must be formulated to guard such areas. The main operation of the company is concentrated for five types of areas of interests. They areCoal, Potash, Petroleum, Copper, and Iron Ore (BHP Billiton, 2016). The growth is in the fields of Coal by producing almost 45 Metric tonne in 2015.The oil extraction generated almost 260 million barrels of oil and almost 1.9 million tonnes of copper, and as well 238 metric tonne of iron ore. Financial Relationships, Capital Sourcing, Department management: The CFO is responsible to maintain a departmental control on all its members and employees so that the functional part is at par as policy guidelines stated. The objective of the control should be to see that every one responsible for their job is doing so in right manner and also in time so that any financial data or report required by the Board or the higher management can be easily met and achieved to show that the departments are doing right jobs. All such departments should also be subject to regular audits both internally and externally to find any mistakes are lying anywhere which is not visible but can be located on audit. The CFO is responsible to arrange this audit and preparation of various reports and financial statements for auditors and the management to take vital decisions (Agrawal et al., 2016). The CFO needs to have a good relation with all suppliers, debtors, creditors, bankers, Auditors and shareholders so that all these stakeholders have full faith in the business and its Board and management. Hence the CFO is the bridge actor between the Board higher management and all other stakeholders as well as all other employees of different departments related to finance, accounts, taxation, statutory compliances or government liaison, purchase, sales, marketing, advertising and publicity, budgeting and forecasting, production, packaging, logistics, distribution and most important the inventory or stock department (BIERY, 2015). CFO is the only person needs to in contact with all departmental heads so that actual fund requirement by each and every department is placed into the budgeting and forecasting and planning can be made to arrange for more funds. Banks and lenders are to be placed in confidence of CFO to get more funds easily and to make banks agree to allow more overdrafts for emergency fund requirement as well from the debtors (Investopedia Staff, 2016). Profit Margin Enhancement The profit is the most important of all things people think about a business. It is the primary duty of the CFO is to increase the margin of profit. For this he needs to introspect all areas of functioning and report to management where he sees risk is there and company will be at loss by taking such risks. He also highlights the grey areas where immediate rectifications are required to save company from losses from any particular operations. For this CFO needs to study each and every cost centre reports on weekly, fortnightly , monthly, quarterly, half yearly and yearly basis very seriously and also make variance analysis on such reports (BHP Billiton, 2016). B: Efficient-market hypothesis It is a well known debate among the investors whether the market is efficient and it reflects all the information made available to the participants of the market. According to the theory efficient market hypothesis (EMH) all stocks are perfectly priced because of inherent investment properties and the information available to all market participants. At the first glance several flaws to the concept or the theory can be found. The efficient market hypothesis perceives all available information in the same manner. There are numerous methods and values that are used to valuing the stocks. One investor generally looks for undervalued market opportunities and another looks for the valuation of the stocks on the basis of growth. At the same point of time two different investor values stocks at different fair market value (Team, 2016). According to the other assessment no single investor can attain greater profitability compared to the other investor who has invested in the same fund. According to EMH both investors will gain identical return out of two stocks. According to EMH no single investor has clear advantage over another and there would be no change of return. According to the third assessment of market, EMH observes that no investor ever be able to beat the market and average annual return would be achieved by the investors and by the funds. There are several examples of the investors who have constantly beaten the market. Therefore the EMH theory is not all correct to reflect the human wisdom and intellect (Bergen, 2016). There are some of the evidences which somewhat supports the theory. It is quite common occurrence in the market is negative news. It happens that native news is not followed by the drop of prices but a no correction and it is followed by the surge in price. All investors start saying that market already priced in or discounted the bad news. If EMH is considered essentially to be correct, the no investors can beat the market. Investors performance does not always follow the hypothesis. This is a theory that has some relevance to the operation of the market. The intuition of human mind and the efficiency of humans are not the same, the pricing strategy adopted by the investors and the fund managers are not same. The interpretation of publically available information is also not the same. Unless the theory acknowledges human intelligence, where it is used the most cannot be correct 100% (Maverick, 2015). Most of the economists describe that market has no memory. Therefore the fund managers wait for the managers when the market would become inefficient. This simply means that if the markets were truly efficient then the investors would not have been able to beat the market and constantly achieve superiorratesofreturn. According to two branches of EMH, weak and semi strong theories price in the market is not fairly adjusted and market at times becomes inefficient when investors beat the market and achieve the higher rate of return (Hu, 2014). References: Accountingtools, 2016. Chief Financial Officer (CFO) Job Description. [Online] www.accountingtools.com Available at: https://www.accountingtools.com/job-description-cfo [Accessed 13 September 2016]. Agrawal, A., Goldie, J. Huyett, B., 2016. Todays CFO: Which profile best suits your company? [Online] www.mckinsey.com Available at: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/todays-cfo-which-profile-best-suits-your-company [Accessed 13 September 2016]. Anderson, C., 2016. What Are the Top Ten CFO Responsibilities? [Online] www.bizmanualz.com Available at: https://www.bizmanualz.com/be-a-better-boss/what-are-the-top-ten-cfo-responsibilities.html [Accessed 13 September 2016]. Bergen, J.V., 2016. Efficient Market Hypothesis: Is The Stock Market Efficient? [Online] www.investopedia.com Available at: https://www.investopedia.com/articles/basics/04/022004.asp [Accessed 13 September 2016]. BHP Billiton, 2016. BHP Billiton Announces Simplified Operating Model To Accelerate Productivity and Value Creation. [Online] www.bhpbilliton.com Available at: https://www.bhpbilliton.com/investors/news/bhp-billiton-announces-simplified-operating-model [Accessed 13 September 2016]. BHP Billiton, 2016. OUr Company. [Online] www.bhpbilliton.com Available at: https://www.bhpbilliton.com/aboutus/ourcompany [Accessed 13 September 2016]. Bhpbilliton, 2016. Board of Directors. [Online] www.bhpbilliton.com Available at: https://www.bhpbilliton.com/aboutus/leadership [Accessed 13 September 2016]. BIERY, M.E., 2015. 4 Key Functions of a Chief Financial Officer. [Online] www.entrepreneur.com Available at: https://www.entrepreneur.com/article/242001 [Accessed 13 September 2016]. Hu, D., 2014. because not all information is factored into the market. [Online] www.coursehero.com Available at: https://www.coursehero.com/file/9913393/1112/ [Accessed 13 September 2016]. Investopedia Staff, 2016. What does a Chief Financial Officer (CFO) do? [Online] www.investopedia.com Available at: https://www.investopedia.com/ask/answers/04/042204.asp [Accessed 13 September 2016]. Managementhelp, 2016. Roles and Responsibilities of Chief Executive Officer of a Corporation. [Online] managementhelp.org Available at: https://managementhelp.org/chiefexecutives/job-description.htm [Accessed 13 September 2016]. Maverick, J.B., 2015. Has the Efficient Market Hypothesis been proven correct or incorrect? [Online] www.investopedia.com Available at: https://www.investopedia.com/ask/answers/032015/has-efficient-market-hypothesis-been-proven-correct-or-incorrect.asp [Accessed 13 September 2016]. Team, T., 2016. Efficient Market Hypothesis Doesnt Always Work. [Online] www.nasdaq.com Available at: https://www.nasdaq.com/article/efficient-market-hypothesis-doesnt-always-work-cm118007 [Accessed 13 September 2016]. TRAMMELL, J., 2014. Lead From the Top: 5 Core Responsibilities of a CEO. [Online] www.entrepreneur.com Available at: https://www.entrepreneur.com/article/233354 [Accessed 13 September 2016]. Yeomans, J., 2016. Mining giant BHP Billiton stumbles to worst-ever loss. [Online] www.telegraph.co.uk Available at: https://www.telegraph.co.uk/business/2016/08/16/mining-giant-bhp-billiton-stumbles-to-73bn-loss/ [Accessed 13 September 2016].

Kentucky Fried Chicken Malaysia free essay sample

Contents KFC 1. 0 Introduction (Figure 1, Logo of KFC Source: google. com) Kentucky Fries Chicken, better known as KFC, is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders, at his hometown Kentucky, but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15,000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase and maintain the quality in fast food industry. KFC is the most famous and largest fast food franchise in Asia, such as Indonesia, China, Malaysia, Japan and Korea. In Malaysia first KFC was opened in 1973, on Jalan Tunku Abdul Rahman and until now they have more than 500 restaurants through Malaysia. The main competitors of KFC are McDonald’s, Burger King, Wendy’s, Subway and many more. Besides providing normal package of fast food like French fries, burger and nuggets, KFC unlike their competitors provides health and vegetarian foods, and this allows them to have a more market share especially in Asia, where more people care about their health and also where more people such as Indians are vegetarian 2. We will write a custom essay sample on Kentucky Fried Chicken Malaysia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 0 Company Background 1930 Colonel Sanders create KFC restaurant in 1930 at his hometown Kentucky. He created an unique technology on how to cook chicken with 11 spices. The business of the restaurant boom gradually and the secret recipe continue to use until now. In order to increase the profit Sanders made different types of snacks and he supplied them to the travelers in his gas station. In 1935, the governor of Kentucky granted him as KFC colonel for his great contribution to Kentucky catering industry. 1950 In 1950 KFC faced a crisis, and he sold his Cafe. But Colonel did not give up and he start to sell his secret recipe to the interested restaurants in Indiana, Ohio and Kentucky around. The first authorized KFC restaurant was established in 1952 in Salt Lake City. Within the 5 years KFC was opened 400 outlets in the United States and America, and it was a beginning of the franchise operation in catering industry in the world. 1960 In 1963 Sanders sold recipe to 600 more outlets. In 1964 Sanders sold KFC to group of investors Brown and Massey for $2 million. They owned national and international franchise rights, in countries like England, Canada, and Florida. Later retail outlets reached all 50 states, Puerto Rico, Mexico, Japan, Jamaica, and the Bahamas. With 1,500 take-out stores and restaurants KFC ranked 6th in volume among food-service companies.  1970 By September 1970 KFC operated total of 3,400 fast-food outlets. In 1971 KFC merged with Connecticut-based Heublein Inc. , a specialty food and alcoholic beverage corporation and KFC had reached $700 million. 1980 Harland Sanders died on December 16, 1980, but his business did not stop and in 1981 it reached $2. 4 billion. By 1983 the company had made impressive progress. With 4,500 store s in the United States and 1,400 units in 54 foreign countries, no other fast-food except McDonald’s could compete with them. In 1986 PepsiCo bought KFC for $840 million. By late 1986 KFC developed new menu. 1990 In 1993, sales and profits of KFC outlets in Asia grow. Profit margin in Asia was double those in the United States. By the year 2000 more than 50 percent of KFCs restaurants were located outside the United States. Until now KFC is continuing to expanding foreign markets. 3. 0 Servuction Model (Figure 2, Servuction model Source: self made) Servuction Model – is a model used to illustrate the four factors that influence the service experience, including those that are visible and invisible to consumer. The Servuction model consists of four factors that directly influence customer’s service experiences. The first three factors are plainly visible to consumers which are servicescape, contact personnel or service provider, other customers. And the last one organizations and system is invisible to the customers, but it impact to the customer’s experience. 3. 1 The Servicescape â€Å"The term servicescape refers to the use of physical evidence to design service environments. Due to the intangibility of services, customers often have trouble evaluating the quality of service objectively. As a result, consumers rely on the physical evidence that surrounds the service to help them from their evaluations. † (John E. G. Bateson, 2011). Hence, the servicescape consists of ambient conditions such as the color, music, scent, layout, lighting, and design in a physical environment. The effective management of servicescape is particularly important to KFC. Due to the intangibility of services, consumers lack objectives sources of information when forming evaluations. As a result, customers often look to the physical evidence that surrounds the service when forming evaluation. Location The location of Kentucky Fried Chicken in Endah Parade is convenient both for customers and employees, because is located near to the entrance on the ground floor of the shopping centre, so they do not need to walk long distance, climb the escalator or wait for elevator. However people who use car need to use escalator or elevator, because parking in Endah Parade is located at lower grand floor. Self Service Not only that, for servicescape KFC use Self Service to make order, as any others fast food restaurants. The client needs to step up to the order place and choose the food, the menu of the food customers will be able to see on the board behind the cashier; after the client choose the food he should order it to the cashier; and while making a payment the food within 30 seconds will be prepared, after this the client can take his order. All these transactions are made at the same place. The line in queue goes so fast so customers will not stay in a queue long time and it means that customers while evaluating physical evidence will not spoil their performance about KFC. Exterior and Interior Design For all their outlets Kentucky Fried Chicken is always using same exterior and interior design. For exterior design they use bright red and white color, so when customers see red and white building they know that it is KFC. Furthermore their mascot Colonel Harland Sanders is also present in outside each of their restaurant. In figure 3 illustrate the exterior design of KFC in Endah Parade, and from this picture in their sign board you will be able to see their mascot. The walls of KFC are made using glass not bricks and stone. This is an advantage to the customers because as they are passing by KFC they can see how the staff is serving the customers and in figure 3 shows that the walls of KFC at Endah Parade is made from the glass. (Figure 3, Exterior model of KFC Source: self made) The interior design of KFC is also same as in any others their outlets. They use same color as outside bright red and white. Moreover, the uniform of KFC staff is standardized in all the countries. They have two type of uniform, all cleaners and cashiers are wearing red T-shirts with KFC logo and black cap; from the picture below, figure 4, illustrates the uniform of employees in Malaysia and in UK, so it proves that in any countries employees of KFC wearing same uniform. The managers of KFC are should wear more office form, shirt and tie, and the figure 5 shows the manager uniform of KFC. (Figure 4, Uniform of employees in Malaysia and UK Source: google. com) (Figure 5, Uniform of managers Source: self made) 3.2 Contact Personnel and Service Providers Contact personnel and service providers are another important aspect of the customer’s experience. Contact personnel are employees other than primary providers that interact with consumer. Service providers are the primary provider of core service, such as dentist, physician or instructor. Employees Employees at KFC restaurant are very friendly, polite and accommodating. Cashiers are the first employee that customers encou nter when coming to KFC, it means that cashier should give to their customers a good mood. When customers ordering food cashiers are always smiling, and always trying to find out the way on how to communicate with customers. For example when a foreign customer does not know local language, the waiters will do everything to understand what customer wants. Apart from that, other employees at KFC are briefly interacting with customers. For example cleaners who keep restaurant clean. It is very important to keep restaurant clean, such as tables, chairs and floor, because hygiene in any restaurants should stand in a first place. Therefore, cleaners doing a big work, because they should always keep restaurant clean, if tables will be dirty customers will not find a place on where to sit, and next time they may not come to this restaurant. Apart from that, they also sometimes interact with customers, like if the customer does not know where to find straw or ketchup or where is washbasin, in KFC he can ask only cleaners, so it means that they should be friendly and polite with the customers, and with smiling in face show where they can find it. Last but not least, employees play an important role in any service provider companies, and in order to make customers more satisfied companies must provide training for their employee; and KFC provides training for their employees every two month. Mangers Managers are the people who guide the spirit of KFC. The managers of KFC shape the character and atmosphere in the restaurant. They are coaching employees to achieve excellence. Managers need to make a great team from the employees, because this will makes better customer service, and also it will  lead in increasing sales and profitability, which is one of the main goals. Managers of KFC are not only focused on commercial, but also they are creative in the way that they solve sometimes-conflicting challenges of managing budgets, driving sales and growing teams. Managers are the driving force behind ensuring restaurant achieves the level of operational excellence that meets the high standards KFC strives for, and that customers d eserve. 3. 3 Other Customers The success of many service encounters depends on how effectively the service firm manages its clientele. A wide range of service establishments such as restaurants, hotels, airlines, and physicians’ offices serve multiple customers simultaneously. Hence, other customers can have a profound impact on an individual’s service experience. Research has shown that the presence of other customers can enhance or detract from an individual’s service experience. TV KFC provides TV for their customers, so when the clients waiting for their turn in queue or while eating they can watch a TV. Malaysian KFC provides Astro TV for their customers, but according to the rules they are allowed to put only sports channels and their advertising video. However, in Malaysia KFC do not provide TV for all their outlets. From the figure below, shows that KFC in bukit tinggi provides TV with Astro for their customers, but in Cheras they do not provide it. (Figure 6, JOM KFC Source: http://kfc. com. my/jom-kuala-lumpur. php) Free Access to Wi-Fi Besides that, KFC provides free Wi-Fi access. They aim of providing Wi-Fi in KFC is same as for TV, for people who are waiting for their turn and people who are eating. Not only that, sometimes people like to come to KFC order juice and just seat and use their Wi-Fi. In Malaysia KFC uses TN Wi-Fi, and  unlike TV, KFC provides Wi-Fi for all their outlets. In hence, KFC is caring about their other customers and they doing everything to keep them in a good impression and it mean that they will suggest to other customers to visit KFC, because they have everything to make customers feel themselves convenient in their restaurant. 3. 4 Invisible Organization and Systems Invisible organization and syst em refers to the rules, regulations and processes upon which the organization is based. Although they are invisible to the customers, they have a very profound effect on the consumer’s service experience. Kitchen At KFC restaurants customers are able to see only a small part of their kitchen, like the chickens which they currently have and drinks which they provide, but customers will never see what is going on inside the kitchen; because it will ultimately impact the customer’s dining experience. Moreover, to prepare so delicious chicken in KFC, takes only 20 minutes. At least 13 people are working in the restaurant At any time in KFC working at least 13 people; 2 persons working at the cashier, around 3 persons cleaning the restaurant and the rest working in the kitchen. But during a traffic time, like lunch or dinner, more employees working there because to serve customers as fast as possible they will need more people at the cashier to serve customers, more people in kitchen to make food faster and more people for cleaning because they need to wash floor and also they need to always keep tables clean, so that customers will be able to sit on where they want, not where is clean. Light Decorations KFC found out that light decoration is also plays important role to make people feel more comfortable in their restaurant. The light in their restaurant in not bright and not dark, they are using warm white glow to make a cozy atmosphere in their restaurant. It is help them to realize a beautiful and modern lighting and it is perfectly fit into red and white KFC design. 4. 0 The Challenges and Recommendations Perceived service quality can be defined as, according to the model, the difference between consumers’ expectation and perceptions which eventually depends on the size and the direction of the four gaps concerning the delivery of service quality on the company’s. First Challenge and Recommendation Sometimes at late evening around 9 p. m. employees in KFC are looks tired and they are not friendly like in a day. When customer want to make order cashier is not smiling and ask customer say again what he wants to order. Also from time to time cashier looking at the queue if there any other customers or haw many customers in the queue. This is happen because KFC do not have enough employees to serve and even sometimes employee may not come to the work and because of these factors some employee have to work whole day and at the end of the day he will looks very tired. To avoid such tired employees, the manager of KFC should hire more employees. Besides that, managers of KFC already made some penalty for the workers who do not come to the work, but it still happening, that employee does not come to the work. To avoid such situation, managers of KFC should make another strategy, to motivate employees to follow the rules. For example increase the penalty or if the employee did not come to the work 3 times in one month, managers should dismiss him and hire another person who will follow the rule. Second Challenge and Recommendation In the some KFC restaurants such as in Endah Parade customers will be able to feel the smell of oil in which they are preparing chicken and some customers do not like this smell; and also clients can feel the smell of expired food, because cleansers’ throwing food which customer did not finish to the rubbish and the rubbish is inside the restaurant where people eating. KFC restaurants cannot avoid the smell of oil because such restaurants is located in the closed premises, such as at shopping malls, so the oil cannot  gone from the restaurant and it will stay for a long time. Furthermore, KFC cannot avoid the smell of expired food because the space of the restaurant is too small and they do not have a space to put rubbish away from clients. Third Challenge and Recommendation When customer wants to order some food at KFC such as nuggets or French fries he must wait for a few minutes, while the food will be prepared. A cashier will give to c ustomer order number, and client should seat and wait until when they will prepare the food. While waiting a customer can became angry because he is hungry and want to eat, and next time he may choose to eat in other restaurant where he does not need to wait. KFC do that because they want to give to their customers’ fresh food and if KFC will prepare nuggets before when someone will order it will be not fresh and cold or even if for a long time no one will order nuggets it can become spoiled and employees will have to throw it away. Recommendation for this can be that KFC should to come up with a new technology, like they can add something to their French fries and nuggets so it does not spoil too fast. Conclusion All in all, KFC is the name of trust for the customers because there is no compromise on the quality of the food, and no one can make so delicious chicken like they do. KFC fully focus on the quality of food that is why it is the hallmark of excellence among the customers. After analyzing KFC restaurant by using Servuction model I can conclude that all of its components are satisfied at the high level. The Servuction model illustrates the impact of the servicescape, other clients, contact personnel and service providers and invisible organization on customers of the restaurant.